Crafting the Message: Media Influence and Public Health-Crafting the Message Webinar

Video Transcription

Video Summary

Dr. Angela Michelid, the Vice President of Programs and Education at ACPM, introduces the webinar on Crafting the Message, Media Influence, and Public Health. The webinar aims to discuss the evolution of health communication, understand the influence of media on public health, and explore strategies to effectively craft messages. Dr. Jade Colburn and Dr. Chris Purnell are the speakers for the webinar. Dr. Purnell, who has experience in medical journalism, shares her background and highlights the importance of accuracy, simplicity, and active voice in health communication. She emphasizes the need to keep the audience in mind and avoid using medical jargon. Dr. Colburn then leads an interactive activity where participants work in groups to create a headline summary for a new study on maternal COVID-19 vaccinations. After the activity, Dr. Purnell shares her experiences with media communication, including appearing in news segments and writing opinion pieces. She discusses the importance of authenticity, the influence of personal stories, and the use of social math to effectively communicate with vaccine-hesitant or anti-vax populations. Finally, Dr. Purnell answers questions from the participants, addressing topics such as the strategies for speaking to vaccine-hesitant populations and how to navigate negative reactions or trolls on social media. The webinar concludes with Dr. Purnell highlighting the importance of diverse lived experiences in public health discussions. Overall, the webinar provides insights and practical tips for effective media communication in public health.

Keywords

Dr. Angela Michelid

Vice President of Programs and Education

ACPM

webinar

Crafting the Message

Media Influence

Public Health

health communication

influence of media

crafting messages

Dr. Jade Colburn

Dr. Chris Purnell