Crafting the Message Webinar
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Video Transcription
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I'm Dr. Angela Michelide, the Vice President of Programs and Education here at ACPM, and I'm delighted to welcome you to today's webinar. The American College of Preventive
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Medicine is a professional medical society of approximately 2,000 physicians dedicated to improving the health and quality of life of individuals, families, communities, and
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populations through disease prevention and health promotion. Our members are licensed medical
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doctors who possess an expertise in a broad range of healthcare skills, including biostatistics, epidemiology, management of healthcare organizations, research, and the practice
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of prevention in clinical settings. They work in a variety of workplaces, including hospitals,
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government at the local, state, and federal levels, the military, laboratories, business, and academia.
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In 2023, ACPM will be hosting a series of leadership development webinars focused on the core competencies. These will include advocacy strategies to promote the
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preventive medicine profession, charting your career journey, and publishing your research.
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I'm delighted today to have the pleasure of introducing our very first leadership development webinar on Crafting the Message, Media Influence and Public Health. Our esteemed
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speakers are Dr. Jade Colburn and Dr. Chris Purnell, and they'll be sharing their background
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with you during the content of their presentations. But for now, I would like to just provide a few
Video Summary
Dr. Angela Michelid, the Vice President of Programs and Education at ACPM, introduces the webinar on Crafting the Message, Media Influence, and Public Health. The webinar aims to discuss the evolution of health communication, understand the influence of media on public health, and explore strategies to effectively craft messages. Dr. Jade Colburn and Dr. Chris Purnell are the speakers for the webinar. Dr. Purnell, who has experience in medical journalism, shares her background and highlights the importance of accuracy, simplicity, and active voice in health communication. She emphasizes the need to keep the audience in mind and avoid using medical jargon. Dr. Colburn then leads an interactive activity where participants work in groups to create a headline summary for a new study on maternal COVID-19 vaccinations. After the activity, Dr. Purnell shares her experiences with media communication, including appearing in news segments and writing opinion pieces. She discusses the importance of authenticity, the influence of personal stories, and the use of social math to effectively communicate with vaccine-hesitant or anti-vax populations. Finally, Dr. Purnell answers questions from the participants, addressing topics such as the strategies for speaking to vaccine-hesitant populations and how to navigate negative reactions or trolls on social media. The webinar concludes with Dr. Purnell highlighting the importance of diverse lived experiences in public health discussions. Overall, the webinar provides insights and practical tips for effective media communication in public health.
Keywords
Dr. Angela Michelid
Vice President of Programs and Education
ACPM
webinar
Crafting the Message
Media Influence
Public Health
health communication
influence of media
crafting messages
Dr. Jade Colburn
Dr. Chris Purnell

American College of Preventive Medicine
1200 First Street NE, Suite 315 - Washington, DC 20002
202-466-2044  ·  info@acpm.org

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