Crafting the Message: Media Influence and Public Health is a live session with Dr. Jade Cobern and medicine media mogul, Dr. Chris Pernell. These physicians have learned to harness the effectiveness of mass media to further the the preventive medicine and public health message while navigating its hurtles. Learn the three focus areas for utilizing media to advance public awareness, influence health behaviors, nurture community engagement, and communicate effectively while appearing in media yourself.

1. How media influences public health.
2. What we can learn from the media.
3. What the media can learn from us.