Crafting the Message: Media Influence and Public Health is a live session with Dr. Jade Cobern and medicine media mogul, Dr. Chris Pernell. These physicians have learned to harness the effectiveness of mass media to further the the preventive medicine and public health message while navigating its hurtles. Learn the three focus areas for utilizing media to advance public awareness, influence health behaviors, nurture community engagement, and communicate effectively while appearing in media yourself.

1. How media influences public health.
2. What we can learn from the media.
3. What the media can learn from us.

This course is a prologue to the in-person  session "Media and Messaging: Using Journalism to Make Health Messages More Effective", which will be featured at the ACPM annual conference PM2023, March 20th - 23rd in New Orleans, LA. Advanced registration and membership pricing is still available here: https://pm2023.acpm.org/ 

Read below for more information on the follow-up in-person session:

"Media and Messaging: Using Journalism to Make Health Messages More Effective"
Medical and scientific writing is often above the reading level and comprehension of the larger population we need to reach as leaders in public health. My experience in medical journalism through an elective rotation (un-funded) at ABC News Medical Unit has taught me the fundamentals of writing clear, concise and accurate health messaging through digital articles and on-air scripts that reach millions of viewers. I have been volunteering my time at ABC News since May 2021 working behind-the-scenes with shows like Good Morning America and World News Tonight to synthesize studies, write and edit scripts and digital article content, as well as social media content. I want to use this session to give examples of effective health messages I've written and produced as well as teach the audience how to take evidence-based research and turn it into a script or headline. The elements of effective messaging will include avoiding medical jargon, are at an 8th grade reading level or lower, use active voice, and lead with the takeaway instead of burying it in the middle. I would like to use at least half of the time doing skills based small groups that are interactive with the larger group at the sessions conclusion so everyone can learn together and from one another.