The Promise of Preventive Medicine: Leveraging Capabilities and Partnerships in Business to Generate Impact - PM22-Plenary 5: The Promise of Preventive Medicine: Leveraging Capabilities and Partnerships in Business to Generate Impact

Plenary 5: The Promise of Preventive Medicine: Leveraging Capabilities and Partnerships in Business to Generate Impact

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The session focused on the role of business in public health and strategies for public health professionals to partner effectively with businesses. Trust in science and public health has eroded in recent years, and businesses are seen as a more unifying force in society than government and medicine. Businesses are increasingly implementing policies that support employee well-being and benefit society as a whole. Business coalitions are forming to promote a better and more equitable world. The session highlighted the importance of building partnerships with businesses to promote population health and employee well-being. The speakers discussed the intersection between business and public health and shared their experiences in bridging the two worlds. They emphasized the need to understand the business model and language, as well as the importance of building trust and influencing change. The panel also highlighted the need for preventive medicine professionals to develop skills in areas such as marketing, branding, leadership, and entrepreneurship. The session concluded with a call to action for attendees to take intentional steps towards building partnerships and engaging with businesses.

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Speaker Lecture

Keywords

business role in public health

partnership strategies

trust in science

public health erosion

business as unifying force

employee well-being policies

societal benefit

business coalitions

population health promotion

intersection of business and public health

bridging two worlds