Plenary 5: The Promise of Preventive Medicine: Leveraging Capabilities and Partnerships in Business to Generate Impact
Back to course
Video Transcription
0:00:00
Well, welcome, everybody, to this session, The Promise of Preventive Medicine, Leveraging Capabilities and Partnerships in Business to Generate Impact.
0:00:11
This session will explore the role of business and public health and strategies for public health professionals to effectively partner with businesses towards common goals.
0:00:22
Trust in science and public health has eroded in recent years, exacerbated by events surrounding the COVID-19 pandemic due to political rhetoric, fake news,
0:00:34
and divisive cultural wars. The Edelman Trust Barometer reported a decrease in trust of social media and fake news concerns at an all-time high.
0:00:46
However, they report that businesses and NGOs are seen as a more unifying force in society than government and medicine. There is an increasing trend
0:00:58
towards implementing business policies that benefit employees, such as wellness programs and health-supporting environments, and also the implementation of corporate policies
0:01:11
that benefit society, such as strategies to reduce pollution, provide fair wages, and energy conservation. Businesses are forming coalitions
0:01:22
to promote a better, more equitable world with institutions such as Business Fights Poverty and the Corporate Responsibility Initiative at Harvard.
0:01:35
We are so excited to have two thoughtful and knowledgeable speakers to discuss the intersection between business and public health.
0:01:44
I'd like to start by introducing our two speakers. Dr. Bob Carr is a physician, leader, educator, consultant, executive coach, and board member
0:01:56
with extensive experience in healthcare, pharmaceutical, and consumer product businesses. He received his Doctor of Medicine from the University of Miami School of Medicine,
Video Summary
The session focused on the role of business in public health and strategies for public health professionals to partner effectively with businesses. Trust in science and public health has eroded in recent years, and businesses are seen as a more unifying force in society than government and medicine. Businesses are increasingly implementing policies that support employee well-being and benefit society as a whole. Business coalitions are forming to promote a better and more equitable world. The session highlighted the importance of building partnerships with businesses to promote population health and employee well-being. The speakers discussed the intersection between business and public health and shared their experiences in bridging the two worlds. They emphasized the need to understand the business model and language, as well as the importance of building trust and influencing change. The panel also highlighted the need for preventive medicine professionals to develop skills in areas such as marketing, branding, leadership, and entrepreneurship. The session concluded with a call to action for attendees to take intentional steps towards building partnerships and engaging with businesses.
Asset Subtitle
Speaker Lecture
Keywords
business role in public health
partnership strategies
trust in science
public health erosion
business as unifying force
employee well-being policies
societal benefit
business coalitions
population health promotion
intersection of business and public health
bridging two worlds

American College of Preventive Medicine
1200 First Street NE, Suite 315 - Washington, DC 20002
202-466-2044  ·  info@acpm.org

Powered By