Preparedness Webinar: Risk Communications-Risk Communications PPT

Risk Communications PPT

Pdf Summary

The document outlines a webinar focusing on "Risk Communications," featuring speaker Patrick Remington, MD, MPH, FACPM. Key points include:<br /><br />1. **Definitions and Objectives**: <br />   - Risk communication involves exchanging information about risks among individuals and institutions. <br />   - The webinar aims to define "risk," describe risk communication attributes, and discuss crisis communication approaches.<br /><br />2. **Key Concepts**: <br />   - Risk is described as the probability of an undesirable event. It can be seen as either objectively determined or socially constructed.<br />   - Real vs. perceived risks are discussed, noting that risk assessments involve factual and value-laden components.<br /><br />3. **Risk Perception Factors**: <br />   - Factors influencing risk perception include voluntariness, familiarity, control, and dread.<br /><br />4. **Social Amplification of Risk**: <br />   - Risk events can be amplified by psychological, social, institutional, and cultural dimensions.<br /><br />5. **Risk Communication is Not**: <br />   - It isn't merely educating the public or one-way communication. It's not just about sharing information post-plan development.<br /><br />6. **Peter Sandman’s Framework**: <br />   - Three risk communication types: <br />     1. Outrage management (calming excessive concern)<br />     2. Precaution advocacy (increasing adequate concern)<br />     3. Crisis communication (managing proportionate concern)<br /><br />7. **Effective Risk Communication**: <br />   - Involves more than fact-checking. It should recognize uncertainty, maintain transparency, build trust, and embed messages in personal values.<br /><br />8. **Crisis and Emergency Risk Communications (CERC)**: <br />   - Evidence-based framework for communication during emergencies, rooted in psychological and communication sciences.<br /><br />9. **General Advice**: <br />   - Understand your audience’s trust and tailor communication to resonate personally.<br /><br />The webinar uses CERC principles to impact community responses during emergencies, aiming for an effective messaging strategy during crises. The next session is scheduled for November 21, focusing on stockpiles and limitations.

Keywords

Risk Communications

Patrick Remington

Crisis Communication

Risk Perception

Social Amplification

Outrage Management

Precaution Advocacy

CERC Framework

Effective Messaging

Emergency Response