Preparedness Webinar: General Communication (Methods and Modes)-General Communication: Methods and Modes Video

Video Transcription

Video Summary

In the American College of Preventive Medicine's webinar, Dr. Patrick Remington, a notable figure in preventive medicine, discusses the complexities of public health communication. The presentation highlights the challenges of effectively conveying health information to improve public health. Dr. Remington reflects on personal experiences, including a significant response to a published study on obesity that was picked up by national media. This led to valuable lessons in targeting messaging and addressing audience interests.<br /><br />He outlines a strategic approach to public health communication, emphasizing the need to determine communication objectives (inform or persuade), define target audiences, develop and test messages, and select appropriate media channels. He addresses the importance of measuring the impact of communication efforts through evaluations and suggests personal interactions and tailored messaging as effective strategies.<br /><br />Dr. Remington also touches upon the complexities introduced by artificial intelligence and misinformation in public health communication. He underscores the importance of understanding science, identifying communication goals, and engaging with media to appropriately disseminate health information. The session concludes with an emphasis on the potential impact of viral messages, often driven by controversy or novel framing of issues.

Keywords

preventive medicine

public health communication

Dr. Patrick Remington

health information

target audiences

strategic approach

artificial intelligence

misinformation

viral messages