Preparedness Webinar: General Communication (Methods and Modes)-General Communication: Methods and Modes PPT

General Communication: Methods and Modes PPT

Pdf Summary

The webinar led by Patrick Remington, MD, MPH, focuses on effective communication within public health. Participants are encouraged to complete a survey post-webinar to enhance future sessions, as this is a pilot series. Further discussions on the topic can continue on ACPM Pulse, an online forum for members. The webinar is recorded, and ACPM will provide access instructions.<br /><br />Dr. Remington's background emphasizes epidemiology and public health communication, reflecting on his career measuring and monitoring health populations and effectively communicating this data to improve public health. An example he shared includes public reaction to an obesity study in Wisconsin, highlighting the complexities of communicating health data.<br /><br />Dr. Remington has developed and taught courses on public health communication since the 1990s. The course covers various communication topics, such as media channels, policy advocacy, health literacy, and the use of social media. It was reorganized into a core MPH course taught virtually in 2020.<br /><br />Key points of public health communication discussed include defining communication objectives, identifying and understanding audiences, developing and testing message concepts, choosing appropriate media channels, and determining the message timing. Evaluation of communication effectiveness involves assessing process measures like message placement and outcome measures like behavior changes.<br /><br />The webinar also examines media advocacy and its role in promoting specific health policies and engaging policymakers without significant expense. It highlights challenges in public health communication, such as addressing public misconceptions and the importance of maintaining the public's trust in evidence-based information.<br /><br />In summary, effective public health communication is vital in conveying information to the necessary parties, especially in chaotic media landscapes. The session encourages developing expertise in this domain, emphasizing that data alone is insufficient to advocate public health improvements. The next webinar will cover risk communication.

Keywords

public health communication

Patrick Remington

epidemiology

media advocacy

health literacy

policy advocacy

obesity study

communication objectives

MPH course

risk communication