Communications for Evidence-Based Impact - PM22-Plenary 4: Communications for Evidence-Based Impact

Video Transcription

Video Summary

In a panel discussion, experts highlight the importance of effective risk communication during the COVID-19 pandemic. They stress transparency, honesty, clarity, and consistency in messaging, as well as tailoring messages to different audiences and utilizing trustworthy messengers. The concept of an "infodemic" is discussed, referring to the spread of misinformation during outbreaks. Infodemiology is mentioned as a tool to measure and analyze the spread of misinformation online. Examples are shared on how misinformation was tackled and trust was built with communities. The role of politics in public health communication is explored, emphasizing the need to prioritize public health over political interests. The importance of training healthcare professionals, particularly residents, in risk communication skills is emphasized. The discussion ultimately highlights the challenges faced in public health communication during the pandemic and the need for effective and transparent messaging.<br /><br />Another speaker discusses the significance of engaging with different leaders and communities to effectively communicate public health information. They mention the use of storytelling and personal disclosure to build trust with individuals. Technology and social media platforms are emphasized as crucial tools for reaching and engaging diverse populations. Collaborating with various voices and partnering with organizations and industries are recommended to amplify messages and promote health-related information. The speaker acknowledges the flaws and challenges in the public health response to COVID-19, advocating for openness and transparency in addressing these issues. Overall, the focus is on the necessity of collaborative efforts and creative approaches in public health communication.

Asset Subtitle

Speaker audio with slides

Keywords

panel discussion

risk communication

COVID-19 pandemic

transparency

misinformation

infodemic

infodemiology

trust

healthcare professionals

residents

challenges

engaging communities

technology

social media platforms

collaboration