Communications for Evidence-Based Impact - PM22-Plenary 4: Communications for Evidence-Based Impact

Video Transcription

Video Summary

The panel discussed risk communication and the challenges of the COVID-19 infodemic. They stressed the importance of timely and accurate communication, trusted messengers, and tailoring the message to the audience. Social media's role in spreading misinformation and interdisciplinary collaboration were also mentioned. The panel addressed the political nature of public health and the need for relationships with community leaders. They discussed the toll on public health professionals' mental health and called for better support. The video transcript explores strategies to combat misinformation and strengthen public health messaging. It emphasizes interdisciplinary collaboration, community engagement, and leveraging different platforms for tailored messaging. Personal stories and disclosure were highlighted for building trust. Partnerships with financial institutions and corporations for spreading accurate information were mentioned. Challenges of combating misinformation and navigating social media algorithms were acknowledged, emphasizing ongoing efforts to advocate for health-friendly algorithms. The transcript concludes with a discussion on disclosure in patient interactions and the importance of honest dialogue about the limitations of public health responses.

Asset Subtitle

Speaker Lecture

Keywords

risk communication

COVID-19 infodemic

timely communication

accurate communication

trusted messengers

tailoring message

social media

misinformation

interdisciplinary collaboration

political nature of public health

community leaders

mental health

support for public health professionals

strategies to combat misinformation

community engagement