Plenary 4: Communications for Evidence-Based Impact
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Video Transcription
All right, thank you for that very enthusiastic announcement. Good morning, everybody. Thanks for coming to our session today on communications for evidence-based impact.
I think we're going to have a fun conversation today. This is one of my favorite topics. We're going to be talking about risk communication,
communication I've worked in the media for the last 10 years.
So something I've done a lot of and enjoyed and lectured on. And we have a great panel today. Before I introduce them, I just want to set some ground rules for today's session.
We're hoping to make it a little bit interactive. Most of us up here don't like to do things traditionally. So you can ask questions at any time, please.
If you want to ask one right now, come up. Just jump up, go to the microphone, and we'll be happy to engage. I was saying to the panel when I was a resident at Hopkins,
and we were doing our MPH, the professors, I think, every single class would always get up and say, oh, now we're here at Hopkins, we probably have a room full of people
who are more expert in me than this topic. And so I know everyone out here has a lot of expertise in this area, so we want to hear from you and get you engaged.
So with that, let me introduce the panel. I'll start at the end. We've got Dr. Chris Purnell. If you don't know Chris by now, I'm not sure what conference you're at.
Chris started off her education on the wrong foot, I'd say, attending Princeton University. Finally got things on track by going to Duke for med school. I went there for undergrad.
And then came to Hopkins for her PrevMed residency. She's right now the Chief Strategic Integration and Health Equity Officer at University Hospital of Newark,
and she chose that title very specifically, which you can talk to her about another time. She's frequently been featured on CNN and other news media outlets
over the course of the COVID pandemic. I was telling Chris the other day, I was sitting in an airport lounge the other day. Sorry, I said that. I should not say I was in a lounge.
Video Summary
The panel discussed risk communication and the challenges of the COVID-19 infodemic. They stressed the importance of timely and accurate communication, trusted messengers, and tailoring the message to the audience. Social media's role in spreading misinformation and interdisciplinary collaboration were also mentioned. The panel addressed the political nature of public health and the need for relationships with community leaders. They discussed the toll on public health professionals' mental health and called for better support. The video transcript explores strategies to combat misinformation and strengthen public health messaging. It emphasizes interdisciplinary collaboration, community engagement, and leveraging different platforms for tailored messaging. Personal stories and disclosure were highlighted for building trust. Partnerships with financial institutions and corporations for spreading accurate information were mentioned. Challenges of combating misinformation and navigating social media algorithms were acknowledged, emphasizing ongoing efforts to advocate for health-friendly algorithms. The transcript concludes with a discussion on disclosure in patient interactions and the importance of honest dialogue about the limitations of public health responses.
Asset Subtitle
Speaker Lecture
risk communication
COVID-19 infodemic
timely communication
accurate communication
trusted messengers
tailoring message
social media
interdisciplinary collaboration
political nature of public health
community leaders
mental health
support for public health professionals
strategies to combat misinformation
community engagement

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