Webinar Recording Part 2
Back to course
Video Transcription
back in where I was before. So this is our, these are the results of our segmentation analysis. This shows where the American people currently are with regard to,
sorry, with regard to their understanding of climate change. And as I said before, about eight out of 10 Americans accept the reality of climate change, but most of them
see it as a distant threat. Only two out of 10 really don't accept the reality of climate change. And it's only the dismissive segment on the far right-hand side of this slide
that really just flat out reject the realities of climate change. They either don't accept that
it's real, that it's human caused, or that it's serious. But the good, I should say the most
fundamental determinant of where a person falls on this Six Americas spectrum is their political
ideology. I don't think I need to explain why that is to any of you, but clearly we are hearing
most about climate change from our political leaders, and that has led to a serious divergence of worldviews about climate change among conservatives and liberals. But the second
most important set of predictors about where a person falls on the Six Americas continuum
can be encapsulated in, it's five key facts that can be conveyed in 10 simple words. The fact that climate change is real, that it's human caused, that there's an overwhelming
consensus among climate scientists that human-caused climate change is a reality, that it's serious. Climate change isn't just a threat to plants, penguins, and polar bears,
but it's harming people as well. And finally, that there's hope, that there are actions that
we can take that will make a difference. So these are essentially the five most important facts for
every American to understand, and those who do understand it are much more likely to be alarmed
or concerned about climate change. The good news about where America is with regard to our current, regard to our understanding of the issue, is that there's been a huge increase
Video Summary
The video transcript discusses the results of a segmentation analysis on the American people's understanding of climate change. It reveals that about 8 out of 10 Americans accept the reality of climate change, but most of them see it as a distant threat. Only about 2 out of 10 Americans reject the reality of climate change. Political ideology is a significant determinant of where a person falls on the spectrum of understanding climate change. The transcript emphasizes the importance of conveying five key facts about climate change: that it is real, human-caused, supported by a consensus among scientists, serious, and impacting people's health. It highlights the encouraging increase in climate concern among Americans over the past few years, with a decrease in the dismissive segment. The role of health professionals in addressing climate change is discussed, emphasizing their trusted position and the ethical obligation to communicate the health risks and benefits of climate action. The transcript concludes by outlining the policy agenda and efforts of the Medical Society Consortium for Climate and Health to educate and mobilize physicians in addressing climate change.
segmentation analysis
American people
climate change acceptance
political ideology
key facts about climate change

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